THE ADDED VALUE
The preservative system can be the added value into a cosmetic formulation to reach the product safety enhancing the performance.
Personal care preservatives are chemical compounds designed to ensure product protection by reducing the risk of microbial contamination, helping the product to remain safe during the shelf-life and the period of its use by end users.
Consumers are more conscious about putting potentially harmful products on their face, hair and body; research suggests that preservatives, such as butylparaben and propylparaben, are endocrine disruptors, and users are increasingly concerned about how personal care products could impact on their hormones; however, the primary concern still remains the formula’s safety (1).
The exploration of alternatives to conventional preservatives, with ingredients and formats that are stable and ensure the inhibition of fungi, bacteria and other contaminants that threaten formula safety and shelf-life, is the goal to reach.
Nowadays preservatives should not be only molecules with a formula protection activity but they need to be more: they have to meet the stability and micro-testing requirements for high-quality products to alleviate safety concerns.
In addition, a special attention on sustainability and the impact on the Planet is required to answer to personal care market needs.
In this article, we are going to understand which is the market direction, related to the new concept “alternative preservatives”.
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