A texture revolution – Sensory secrets and consumer delight

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We are living in the glory days of skincare with no shortage of products to choose from. Whether we are shopping in-person or online, we are flooded with cleansers, moisturizers, retinols, exfoliants, facial peels, serums, oils, masks, and more, and every combination of products in between. When it comes to the skincare industry, marketing to the senses and creating products with innovative textures has added importance. A unique and innovative texture helps a product stand out as a clear choice to consumers, helping them avoid the paradox of choice.