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Vol. 18 | Vol. 18 (5) – September / October 2023 | HOME CARE

An industry in transition

by cyb2025
F. Hoffmann-Haeussler
brand strategy
Cold Wash
consumers
home care
Inflation
private label

FILIP HOFFMANN-HAEUSSLER
Euromonitor International, London, United Kingdom

ABSTRACT

The home care industry’s enduring growth defies uncertainty due to its essential role in daily life. Universally relevant, home care transcends income, driven by hygiene and quality of life. Private label ascends during economic challenges, reflecting prudent spending habits. Industry leaders invest in R&D to distinguish their products, mitigating migration to lower-priced options. Sustainability emerges as a vital solution, spurred by regulations and advancements in energy-efficiency. Amid energy cost spikes, energy-saving solutions take center stage. Cold wash gains traction for its performance and efficiency. The confluence of pricing, sustainability, and consumer evolution will shape the industry going forward.

THE UNIQUE NATURE OF THE HOME CARE INDUSTRY
The home care industry has been witnessing growth for a considerable time, thriving even in uncertainty, whether economic or political. The industry’s relative immunity to external factors can be ascribed to the metronomic nature of its products as an essential part of consumers’ everyday lives.

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