The first COSMOS compliant, wax-based pearlizer with strong hair care performance benefits

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A NEW ECO-FRIENDLY AND HIGH PERFORMANCE PEARLIZER
Sustainability is on top of the agenda across industries. Consumers’ expectations for eco-friendly products are rising rapidly as they turn to more sustainable lifestyles. Similar to observations in the food market years ago (2), the market for natural cosmetic products is growing continually and has moved out of a niche (3). Consumers are looking for products that offer high performance and are environmentally friendly at the same time. In Europe, it can be seen that the number of product launches claiming to be more than 90% natural and/or COSMOS certified are increasing significantly (4).