[HONG KONG, 8 September 2026] — Cosmoprof Asia 2026, Asia-Pacific’s leading B2B beauty event, offered a first look at its upcoming edition today during a press conference held at the Royal Hong Kong Yacht Club. Selected highlights were livestreamed globally reaching audience across Australia, China, Hong Kong, Indonesia, Korea, Malaysia, Singapore, Thailand, as well as European markets including Italy and France, connecting the international beauty community with the region’s most influential sourcing and innovation platform.
The press conference offered an exclusive glimpse of Cosmoprof Asia’s global “WANTED” campaign, the event theme for 2026, and provided an overview of the show’s programme, key experiences and special happenings. Organisers also announced exciting partnerships, speakers line-up and initiatives that will shape the 2026 edition.
A PLATFORM FOR BEAUTY VISIONARIES
In the official welcome address, Mr. Marco Tchen, President of BolognaFiere China, and Ms. Janice Lee, Vice President of Informa Markets Asia, reaffirmed the event’s vision to continue strengthening its position as the leading B2B beauty event in Asia-Pacific, covering the entire beauty industry, from ingredients to branded finished products. As part of the Cosmoprof global network, the largest beauty community worldwide, Cosmoprof Asia creates powerful synergies and connections between the Asia-Pacific market and the international beauty industry. Within this broader vision, fragrance continues to be a strategic area of focus for Cosmoprof Asia, reflecting the growing relevance and creative evolution of the category across Asia-Pacific. This commitment is further strengthened by the partnership between Cosmoprof and Esxence – The Art Perfumery Event, renewed for the second consecutive year for Explorer by Esxence, to foster new connections between Asian fragrance brands and the international niche perfumery community.
“Cosmoprof Asia is the unmissable international beauty-trade event that delivers unparalleled business opportunities,” said the Organiser. “This year’s edition brings together high‑profile Cosmoprof Asia exhibitors and Cosmopack Asia supply‑chain leaders, alongside key buyers from major retailers, distributors and e‑commerce platforms across Asia‑Pacific and beyond, reinforcing the show’s role as the definitive gateway to growth in the global beauty market.”
The welcome address highlighted Italy’s designation as Country of Honour this year. The ITA – Italian Trade Agency, together with the Ministry of Foreign Affairs and International Cooperation and Cosmetica Italia, the Italian Personal Care Association, will present a country pavilion spanning Cosmoprof Asia and Cosmopack Asia, spotlighting Italy’s beauty excellence, manufacturing expertise, creativity and innovation.
Pre-Event Press Conference also featured insights from Ms. Dorothy Chau, Founder of Pretti5, Mr. Vincent Weng, Director of the Xuelei Fragrance Museum and Ms. Wendy Wong, Mindset Consultant of WGSN. During the event, media guests also enjoyed a bespoke fragrance-cocktail experience in collaboration with the well-established SOVOS PERFUMERY, echoing the three pillars of the “WANTED” campaign.
WHAT TO EXPECT IN 2026
Returning for its 29th edition, Cosmoprof Asia 2026 is expected to welcome more than 78,000 attendees and over 2,900 exhibitors from around the world. The event will feature 21 country and group pavilions showcasing international beauty products, cutting-edge technologies, and industry solutions. Participating pavilions include: Australia, China, France, Germany, Hong Kong, Italy, Japan, Korea, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan Region, Thailand, USA, with Brazil, Bulgaria, Canada, South Africa and the UK joining as new participants in this edition. Together, they demonstrate the global scope encapsulated in the November shows.
World-renowned brands will be showcased across Cosmoprof Asia and Cosmopack Asia 2026. Cosmoprof Asia will feature exhibitors including Asia Pacific Beauty Group, Beautisky, Caregen, D-UP, Ga. Ma., Game On, Giffarine, HSA Cosmetics, Indiba, Pettenon, Pretty Woman Asia, Pro Labo and Vagheggi; while Comsopack Asia will host Axilone, B.Kolormakeup, Baralan, CDP-WOOJUNG, Coreana, F.S. Korea, HCT, Schwan Cosmetics, Tair Jiuh, Thai Ho Bio-Tech, Tonnie Cosmetics, Roboqbo, Zhejiang JM.
SIGNATURE PROGRAMMES HIGHLIGHTS
At the pre-event press conference, Cosmoprof Asia unveiled a preview of the key special projects and initiatives that will shape the 2026 edition. From fragrance and live artistry to industry insights, trend forecasting, international business opportunities and social impact, this year’s programme reflects the diversity and evolution of the global beauty industry.
A STRONG FOCUS ON FRAGRANCE
With fragrance continuing to be a strategic focus for Cosmoprof Asia, the 2026 edition will present three special projects exploring different dimensions of the world of perfumery, from scent culture and innovation to fragrance creation and international olfactory excellence.
SCENT MUSEUM, developed in partnership with Xuelei, will offer an immersive olfactory journey through interactive and multisensory spaces, highlighting scent culture, formulation innovation and the excellence of Chinese perfumery.
CosmoLab will take visitors behind the scenes of fragrance creation, showcasing the entire production process from initial concept to finished product. Developed through the collaboration of Xuelei, Baralan and CPL Aromas, the project brings together expertise in fragrance formulation, premium packaging and strategic co-development, offering a tangible view of how a fragrance comes to life.
Completing the fragrance-focused initiatives, a dedicated installation, FRAGRANCE CREATIVE WORKSHOP, developed in partnership with Centdegrés China, the leading creative agency building bridges between East and West, will showcase a curated selection of international fragrance houses, celebrating their heritage, expertise and contribution to the art and science of perfumery.
INTERNATIONAL BEAUTY ICONS AND LIVE ARTISTRY
Live artistry will take center stage at Cosmo Onstage, bringing together three international Beauty Icons, each representing a distinctive expression of contemporary makeup artistry. Megumi Sekine, an internationally acclaimed celebrity makeup artist trained in Japan and New York, brings a global editorial perspective shaped by her work featured in Vogue, ELLE, Harper’s Bazaar and Tatler. Nikkie de Jager – NikkieTutorials, one of the world’s most influential beauty creators, is internationally renowned for her transformative makeup, bold creativity and commitment to inclusivity. MAOGEPING, a leading name in Chinese makeup artistry and education, brings his distinctive approach blending traditional Eastern aesthetics with contemporary techniques.
The programme will also feature FUSION BEYOND, an international hair show presented under “Glamorous Hong Kong – International Hair & Beauty Showcase 2026–2027”, bringing together over 1,000 hairstylists, salon professionals, industry leaders and international talents.
INDUSTRY INSIGHTS AND THOUGHT LEADERSHIP
For industry leaders seeking strategic foresight, CosmoTalks and the Beauty Ingredients & Formulation Asia (BIFA) Symposium will feature over 80 global experts discussing critical supply chain strategies and consumer trends. Highlights include Eternal Group’s “Scent of Happiness” emotional wellness study—revealing the Daily Mood Index and scent habits of Hong Kong and Macau citizens—with featured speaker Laurinda Ho, Founder of Smile with us HK. Additionally, an exclusive partnership with the World Aesthetic Anti-Aging Society (WAAS) will explore cutting-edge developments in regenerative aesthetics and longevity medicine.
AWARDS, TRENDS AND GLOBAL INFLUENCE
Trend forecasting and industry excellence take center stage through two signature projects organised and curated in partnership with BEAUTYSTREAMS: the Cosmoprof Asia and Cosmopack Asia Awards and the CosmoTrends Report. Extending the reach of the show beyond the exhibition floor, the Global Influencers Circle brings over 15 international creators to the show floor to share real-time content and live streams with global beauty communities.
BUILDING GLOBAL BUSINESS CONNECTIONS
The Buyer Programme will bring together over 400 top-tier qualified buyers from over 45 countries and regions, with tailored itineraries curated by professional buyer specialists, alongside the AI-powered Match&Meet platform facilitating targeted one-to-one meetings between qualified invited buyers and exhibitors.
In 2026, the programme will further strengthen its focus on the Middle East and Central Asia, two strategic regions for Cosmoprof Asia, through dedicated buyer delegations designed to foster new connections and business opportunities with these markets. The Elite Circle will complement the programme with an exclusive networking platform dedicated to C-level executives and top international industry executives.
BEAUTY WITH A POSITIVE IMPACT
Beyond business, Cosmoprof Asia will reinforce its commitment to social impact through BOUTIQUE, its charity initiative supporting HER Fund. Sustainability will also remain a key focus of Cosmoprof Asia 2026 through Be Sustainable with Beauty, the initiative designed to promote more responsible practices across the beauty industry.
Visit Cosmoprof Asia’s official website for complete event calendars and details.
TWO VENUES, ONE BEAUTY ECOSYSTEM
Cosmoprof Asia 2026 links Cosmopack Asia and Cosmoprof Asia across two complementary venues to cover the entire beauty value chain. Cosmopack Asia, at AsiaWorld-Expo from 10 to 12 November, showcases the supply chain, including ingredients and raw materials, packaging, print & label, machinery and equipment, and contract manufacturing and private label. Cosmoprof Asia, held at the Hong Kong Convention and Exhibition Centre from 11 to 13 November, focuses on branded finished products across Perfumery & Cosmetics, Beauty Salon & Spa, Nail & Accessories, Hair Salon, and Natural & Organic.
Together, the two events connect science, business, creativity and imagination to shape the industry’s next chapter.
REGISTER NOW
Visitor pre-registration is officially open. Beauty professionals and media representatives are invited to secure their passes online now and stay tuned for further announcements about exhibitors, programmes and on-site experiences.
Cosmopack Asia: 10 – 12 Nov 2026 | AsiaWorld-Expo (AWE)
Cosmoprof Asia: 11 – 13 Nov 2026 | Hong Kong Convention and Exhibition Centre (HKCEC)
