
NATRUE: The “Empowering Consumers for the Green Transition” Directive tackles greenwashing and protects consumers
Brussels, 1 September 2026 – A major new step in the fight against greenwashing

Brussels, 1 September 2026 – A major new step in the fight against greenwashing

Directive (EU) 2024/825 strengthens consumer protection by addressing misleading commercial practices and by raising

The Natural Cosmetics Industry Forum 2026, organised by NATRUE, brought together nearly 70 leading

Brussels, 23 April. NATRUE, the international association for natural and organic cosmetics, is proud