What is formulators’ favourite sport? To surf the -insert here market trend of the moment- wave! It is exactly like real physical activity: challenging, hard, but satisfying! They often feel inspired and stimulated by the direction the market is going. With their creativity, scientific background and ingredients experience, they are able to create new amazing products. It is nevertheless a concrete challenge for them, an unexplored land where they need to find the perfect balance between old and new, what the formulation needs and what the market wants, avoiding solubility and stability issues. They also cannot forget about the safety for the end user. So … not exactly like surfing! The concept is still to find the perfect balance, but while when surfing you are responsible for yourself only… the choices of a formulator will effect many other people!
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