Ò. EXPÓSITO*, A. GUIRADO, M. BUCHHOLZ A. GALLEGO, M. MAS, P. RIERA, D. LUNA, S. LAPLANA, T. RUIZ, S. RUIZ, M. GIBERT
*Corresponding author
Vytrus Biotech S.A. Barcelona, Spain
The principles of ecology indicate that when we evaluate an ecosystem (for example, a forest), we need to keep in mind not only each separate element, but all of them as a whole (plants, soil, weather conditions, the organisms living there, etc.). Everything is interconnected, each element impacts the others, and all the system must be considered. In skin and hair care, we propose the following approach: to take care of all components of both systems to treat them.
Biotechnology allows us to apply these principles of ecology in a holistic and integrative way in skin and hair care. Using plant biotechnology, we can significantly reduce the use of water, minimize the impact in natural resources, and contribute to a more sustainable model, much more respectful with the environment. As both the skin and the hair are two ecosystems exposed to many endogenous and exogenous factors (pollution, UV radiation, lifestyle, nutrition, stress, etc.), the principles of ecology can be applied using plant biotechnology. Two active ingredients exemplify this approach: one targets the skin ecosystem and the other one addresses the hair ecosystem.
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