Is this for me? The case for inclusive design in hair care

Work gear such as boots, gloves, pants, helmets, and other essential workwear items are termed unisex, but are designed with only men in mind, not accounting for female measurements. While this bias is important to recognize not only because ill-fitting workwear is a safety hazard; it also undermines the morale and confidence of women working in male-dominated occupations, making them feel like outsiders and excluded from the field. Product design can not only influence consumers’ beliefs about a product’s characteristics such as its value and worth, but also shape how consumers feel and ultimately how they behave.

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