Outlook for beauty packaging

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REFILL SYSTEMS CAN BE SO MUCH MORE
I have long been an advocate of the “beauty barista” model of refills, which unlike the “petrol pump” model, engages and educates the consumer thereby creating a relationship and opportunities for upselling. Petrol stations are transactional – you refill the car, pay and leave, no engagement necessary. Baristas are conversational, you tell the barista what you want, they might nudge you in a new direction etc – even a well programmed robot barista will do this – it’s conversational. In the future, we will have both, for both ends of the market.