Skin Ageing – Where We’ve Been & Where We Are Now
During the last 35 years or so, the skin ageing category of the cosmetics industry has seen major developments in both the progress of scientific understanding of the skin as a vital organ of the body, as well as much success in selling the concept of ‘anti-ageing’ to consumers. The industry still sells a wide variety of consumer products to counter this natural process, to the point that visible ‘ageing’ is considered a horrifying prospect by many. The consequences and social impact of this litters the press, internet, and social media alike, with the global market value for so-called anti-ageing cosmetic products reaching a staggering 62.6 billion USD in 2021 (1). While we have made great strides in scientific advancements, product developers have dwelt on reducing, or even getting rid of, the visible signs of ageing such as wrinkles, blotchy skin, greying hair, ridged nails, etc. However, in more recent years the industry and the consumer has come to accept that skin ageing is so much more. We are trying to strike a better balance between the ‘causes and effects’. The causes being both internal as well as external plus time itself, with the effects being visibly noticeable and dependant not only the causes, but also our sex, emotions, and ethnicity.
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