The rise and “Fall” of the two-in-one shampoo

The first products I learned to create as a formulator in the cosmetic industry were shampoos and conditioners. At that time the number one selling brand was Pert Plus shampoo. This was a type of two-in-one shampoo plus conditioner technology that consumers loved and nearly every other brand tried to copy. But lately, consumers have soured on the idea of shampoos plus conditioner and the marketing of these products has been significantly toned down. However, the technology that powered two-in-one shampoos remains an interesting one and still powers most of the popular shampoos today.

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