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Vol. 18 | Vol. 18 (2) – March / April 2023 | COLUMN: Behind the Claim

Testing a cosmetic, a panelist approach considering ethnicity

by cyb2025
N. Zawierta
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NATALIA ZAWIERTA
Dermatologist, Zurko Research

Consumers’ desire for new, better and safer products, delivered by dynamic and responsible companies, is becoming more and more evident. This fact drives the industry need to constantly innovate and be up to the task. Consumer is globally seeking for transparency, veracity and sustainability, and personal care industry is not an exception.

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