A GROWING TREND FOR ANTI-AGING BIOTICS
The anti-aging category of cosmetics is thriving, and consumers are becoming increasingly aware of the benefits provided by biotic ingredients. This refers to products infused with specific ingredients like pre-, pro-, and postbiotics. Since biotic claims are often associated with health, wellness and eco-friendliness, biotic skincare products are gaining popularity. Specifically, there is a growth in claims related to allowing the skin to age in good health by targeting the impairment of biological processes of the skin. Most of these are prebiotics to promote the beneficial skin microbiome or postbiotic products featuring soluble factors (metabolites) mainly produced via bacteria fermentation. The majority of available postbiotics on the market are derived from microorganisms used in nutrition, not from the skin commensal beneficial bacteria.
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