Vol. 18 | Vol. 18 (5) – September / October 2023 | EDITORIAL

Harmonizing science and perception: Navigating consumer psychology in the cosmetics industry

by cyb2025

MICHELLE NIEDZIELA
VP of Research & Innovation, HCD Research

Keywords: Active ingredients, consumer perception, product formulation
efficacy, marketing strategies.

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MAGAZINE Vol. 18 | Vol. 18 (5) – September / October 2023 | HOME CARE

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