Vol. 17 | Vol. 17 (5) – September / October 2022 | Column: LAUNDRY & CLEANING: INDUSTRY PERSPECTIVE

Rising to the sustainability challenge!

by cyb2025

SASCHA NISSEN
Director of Sustainability – A.I.S.E.

ABSTRACT

HPC Today for this new column on “Laundry & Cleaning: industry Perspectives” interviewed Sascha Nissen, Director of Sustainability – A.I.S.E. who has been one of the driving forces behind the industry’s flagship initiative ‘Charter for Sustainable Cleaning’ and industry voluntary schemes since he joined in 2005. In additional to the Charter, Sascha leads the development and implementation of A.I.S.E.’s Sustainable Development strategy, covering a wide range of activities for the sector in Europe.

WHAT DOES A.I.S.E STAND FOR AND HOW DO YOU HELP COMPANIES TO MEET TODAY’S CONSUMER AND USER’S DEMANDS?
A.I.S.E., the European association representing the detergents and maintenance products industry, and its members have a long history of common industry action to promote safe and sustainable use of their products, both as a sector and with other relevant partners. We have been the voice of the industry in Europe for 70 years and we are going to celebrate this at the end of this year, so stay tuned :).

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