To test or not to test – A very good question indeed!

When HPC Today invited me to contribute this article, I was delighted at the prospect, yet concerned that, yet again, the industry needs reminding that the requirement to support product claims. What is it then, that despite the global Cosmetic Regulations, notably our own here in the EU, Marketing, Copy writers, and even many in ‘R&D’ still don’t get when it comes to testing cosmetics to support product claims? Why does that very word ‘test’ cause stress among many in the industry? This article looks at the key reasons why; the body of evidence; the types of testing available, and their differences; how these differences impact on not only what claims you make, but also interpretation and business risk in its wider context.