The new cosmetic normality

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A rapidly changing world is influencing cosmetology, which today focuses not only on external beauty but on all the factors that generate wellness. In fact, we are addressing (especially in the more developed countries) people who are ageing (and Italy is in first place) and who have been heavily affected, also psychologically, by Covid, lock down, smart working. There is therefore the consequent growing desire to find a new equilibrium in life.