Neurosensory evaluation a new approach for cosmetics
Thanks to advancements in neuroscience and technology since the 2010s, it is now possible to scientifically and dynamically evaluate the psychological and physiological impact of emotions related to the use of cosmetic products and the resulting actions. Experts agree that 6 primary emotions, sometimes more, constitute the common and universal base of individuals with: pleasure, sadness, fear, disgust, surprise, and anger. To objectify emotions scientifically, there is not a single simple and direct method but a multitude of methods. it is crucial to consider, in the design of the protocols, the claim sought, the type of product studied, the typology of consumers and to integrate all three expressive, physiological, and subjective components of the emotion.