How can digital processing technology support innovation, new channels to market, and product-personalisation in the personal care industry?

Before the pandemic, consumer habits were already changing, with businesses expanding their online efforts to increase sales and develop better relationships with their consumers. The Covid-19 pandemic hit and accelerated the need to shop online, for everyday items such as personal care products. Now, continuous process innovation through the use of digital technology is high on the agenda for manufacturers to respond to consumer demand and tailor their products accordingly.
In this article, Rob Travis and Tom Machin of Stream Sensing, look at how personal care manufacturers should look towards digital processing technologies, such as real-time, in-line rheology measurement, to support their innovation efforts, new channels to market and product personalisation.