Milan, 16–20 September 2026 – Milano Beauty Week returns from 16 to 20 September: the city and its surrounding area will be transformed into a large-scale, city-wide platform dedicated to the culture of beauty and wellbeing, with a programme of events, experiences and activities open to the public.
The theme of the fifth edition will be “Essentiality”, chosen to refocus attention on the authentic value of cosmetics in everyday life: products that contribute every day to hygiene, protection, wellbeing and self-care.
Organised by Cosmetica Italia in collaboration with Cosmoprof and Esxence, Milano Beauty Week continues to establish itself as a cultural platform where the cosmetics industry meets the general public and highlights the value of one of the most dynamic sectors of Made in Italy. In 2025, the industry reached €18 billion in turnover, including €8.6 billion in exports. Considering the entire value chain, it generates a total of €49 billion in economic value and involves around 500,000 people.
“With this fifth edition, we want to further establish Milano Beauty Week as an event capable not only of promoting the Italian cosmetics industry, but also of leaving a tangible legacy for Milan and the surrounding area. The theme of Essentiality allows us to bring back to the centre the value of a product that is part of everyone’s daily life and, through it, to showcase a sector built on research, innovation, craftsmanship, manufacturing and employment,” says Benedetto Lavino, President of Cosmetica Italia.
“Milano Beauty Week is an invitation to experience beauty as an opportunity for discovery and participation. We want to create opportunities for meeting and dialogue that will allow people to gain a closer understanding of the economic, social and scientific importance of cosmetics and the contribution the sector makes every day to individual and collective wellbeing,” comments Ambra Martone, Vice President of Cosmetica Italia with responsibility for Milano Beauty Week.
The event programme, which is constantly being updated, is available on the official Milano Beauty Week website. The new official Milano Beauty Week app, available on the App Store and Google Play, will allow visitors to discover the events and register for the experiences included in the programme.
Milano Beauty Week is held under the patronage of Regione Lombardia, the Municipality of Milan, Assolombarda, the Milan Monza Brianza Lodi Chamber of Commerce, Confcommercio Milano Lodi Monza e Brianza and the Italian National Chamber of Fashion (Camera Nazionale della Moda Italiana).
The promotion of Milano Beauty Week is supported through collaboration with the media partners of the CairoRCS Media Group: Corriere della Sera, iO Donna, 7, Style Magazine, F, Fab!, Amica, Natural Style and Imagine.
The event’s official radio partner is Radio Monte Carlo. Milano Beauty Week 2026 is also supported by the TV programme X-Style.
The Beauty Factory project is promoted and sponsored by UniCredit and developed in collaboration with Cosmopack.
Milano Beauty Week is supported by sponsors Amaro Amara, Atelier Fragranze Milano, Gesto, Gisela Wine, Grana Padano, IMèi, Integra Fragrances, Takara Belmont, The Good Idea and Zignago Vetro.
