The Saudi-born brand marks a major skincare milestone as its Desertproof-tested serum is named Skincare Product of the Year
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Asteri Beauty’s Dew Good Restorative Serum has been named Skincare Product of the Year at the Beautyworld Awards 2026, presented on 8 October. The international accolade marks an important achievement for the Saudi-born brand, recognising its approach to skincare innovation and formulas developed with the needs of the region in mind.
“Winning the Beautyworld Award for Best Skincare 2026 for our Dew Good Restorative Serum is an incredibly proud moment for us at Asteri Beauty. From the beginning, our ambition has been to create innovative, high-performance beauty products inspired by the unique needs of our region. Dew Good embodies our desert-proof philosophy, combining effective skincare with formulas designed to perform in challenging climates. To see a Saudi-born beauty brand recognised on an international stage is especially meaningful. This award is a testament to the passion of our team and our belief that world-class beauty innovation can come from our part of the world,” says Sara Al Rashid, Founder of Asteri Beauty.
Central to Dew Good’s development is Asteri’s Desertproof testing, which evaluates skincare performance in extreme climate conditions. The serum underwent clinical testing at temperatures between −10°C and +50°C, with humidity levels ranging from 20% to 98%. Assessments covered both constant conditions and gradual shifts in temperature and humidity. Across the conditions tested, the serum demonstrated comparable performance, delivering intensive hydration and improved skin barrier efficacy.
This focus on climate-tested performance reflects Asteri’s commitment to creating skincare that responds to the realities of the region while supporting everyday skin needs.
Dew Good Restorative Serum brings together multi-weight Hyaluronic Acid and nourishing botanical ingredients to hydrate deeply and help rebalance the skin. Suitable for all skin types, it leaves the complexion looking smooth and dewy, with a supple finish that prepares skin for makeup.
The formula’s multi-weight Hyaluronic Acid replenishes moisture, complemented by Asteri’s Desert Proof Complex of Prickly Pear, Pomegranate and Date Seed Oil, which helps restore skin balance. Squalane helps soothe and protect, while Everlast Flower Extract helps repair the skin barrier. The combination supports hydrated, healthier-looking skin and a smooth base for makeup application.
Clinical and consumer assessments further support the serum’s benefits. More than 60% of participants showed improved skin firmness during clinical testing, while 82% of users reported that their skin felt instantly plumped in consumer testing. |
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