Sustainable beauty: Necessity, substantiation and innovation

Sustainability is multifaceted; consisting of three pillars: economic, social and environmental. Although once seen as a policy or trend in cosmetics, sustainability has become an inevitability for all. The last five years have demonstrated a noticeable acceleration for manufacturers to improve their sustainability profile. Moreover, the impact of the covid-19 pandemic has further raised consumer awareness of the health, environmental and social contributions of a product.

A company’s green growth goals should reflect a reduced environmental impact coupled with a positive, social responsibility policy. Innovation and design cannot work in isolation, and throughout the supply chain there is a need to think holistically and ensure traceability in order to substantiate product claims, and support consumers in their purchasing decisions.