Issue: Vol. 17

Turning consumer biases into added benefits with active ingredients

From conventional cosmetics to oral care and sexual wellbeing, the personal care industry is continuously expanding into the growing wellness and self-care space. In order to differentiate from other brands in an already crowded space, developers and marketers must find effective ways to connect with the consumer with products that have a real impact on consumer routines and lifestyles. Brands can address consumer priorities and interests with the inclusion of active ingredients to entice consumers and build confidence in buying decisions. Incorporating active ingredients into products to enhance the desired effect requires a favorable consumer perception to determine the true value of the additive. For a product with a commercialized active to be successful, brands must not only address the need but articulate and promote it in a way that consumers are familiar, driving not only the initial checkout but also future repurchases.

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The Korean Pink Yeast, a new moisturising and soothing way

The Korean-originated new active ingredient, based on Aureobasidium pullulans, is a pink yeast derived from the Jeju King cherry blossom. It has a particular soothing and moisturising effect thanks to its film forming ability; those properties have been confirmed by different in vitro and in vivo tests. It can be used in serums, lotions and creams formulations because of its specific texture. This article aims to show the relevance of the local flora, how important it is to value and respect it and how nature can always surprise us with the discovery of new active ingredients that can make changes to our bodies, improving their characteristics and appearance.

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In Vitro and In Vivo effects of vitamin E when added before or after exposure to UV

The interaction of ultraviolet radiation with biological matter results in direct DNA damage and in indirect damage provoked by the production of Reactive Oxygen Species (ROS) catalyzed by photo-sensitizers.
Direct damage and indirect damage trigger a peroxidative cascade in the cytoskeleton and in membrane lipids, that can extend to thousands of molecular modifications per absorbed photon.
Superoxide and Singlet Oxygen are the main ROS that need to be tackled: this review describes some of the effects of Vitamin E on the molecular, biochemical, cellular and clinical consequences of exposure of cells and skin to UV radiation.

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Silab – Phoenix rebirth: balance of skin regeneration

The Phoenix, a bird of fire symbolizing immortality, is a legendary creature characterized by its ability to rise from its ashes. SILAB chose it as an allegory for regeneration, a topic based on new consumer expectations because it expresses the will for self-renewal, rejuvenation and the reliance on inner strength to face daily aggressions.
By way of a new selection of active ingredients of plant or biotechnological origin, SILAB has put regeneration of the skin at the core of its strategy to augment the performances of the biological mechanisms responsible for its beauty and health.

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