Post-Pandemic beauty: The key role of storytelling
Technologies, climate emergencies, and the need for human connection are all among the major global issues set to influence trends in the coming years. By 2026, the COVID-19 crisis will most likely be behind us, and global economies are forecasted to have returned to at least their pre-crisis levels of prosperity. However, by then consumer behaviour will have changed for the long term. For this reason, it is fundamental to understand the best way to communicate innovations through a compelling storytelling.